Marketing

Content Writer

Full Time | Addis Ababa, Ethiopia

PTGR AG is seeking a Content Writer to support its marketing and education initiatives through clear, structured, and results-oriented content.

About the Role

The role focuses on translating complex concepts related to Web3, token utility, education, and digital financial services into accessible and persuasive content for diverse audiences. The successful candidate will contribute directly to brand credibility, user education, and engagement across PTGR’s platforms.

Key Responsibilities

Develop written content for social media channels, campaign messaging, video scripts, landing pages, course pages, and educational blogs
Translate technical and token-related concepts into clear, audience-appropriate language
Create content that supports business objectives, including course enrollment, service adoption, and platform engagement
Ensure consistency in tone and messaging in line with PTGR’s professional and trustworthy brand identity
Collaborate with marketing, design, and strategy teams to align content with visual assets and campaign goals
Monitor and refine content based on performance data and audience feedback
Support product launches, educational initiatives, and marketing campaigns with accurate and well-structured content
Continuously improve content based on performance data

Requirements

Bachelor's Degree
2+ years of experience in content writing
Strong writing and editing skills with a focus on clarity and persuasion
Ability to communicate complex concepts in a clear and concise manner
Experience writing for education, technology, or digital products
Understanding of conversion-focused writing (CTAs, landing pages, funnels)
Research-driven mindset with the ability to validate content through data and credible sources
Ability to work collaboratively with internal teams, strong analytical and reporting skills
Social Media Marketing and Online Marketing skills

Preferred Qualifications

Familiarity with blockchain technology, Web3 platforms, or digital asset ecosystems
Experience producing content for crypto, fintech, or emerging technology sectors
Capable of independently producing simple, professional visual content to support written materials
Up-to-date knowledge of digital trends and Web3 marketing tactics is a plus

Location

Addis Ababa, Ethiopia