The Social Media Community Manager will lead and manage PTGR AG’s online communities across all major platforms, driving engagement and supporting user growth.
About the Role
The Social Media Community Manager will lead and manage PTGR AG’s online communities across all major platforms. This role is responsible for driving engagement, building trust, and supporting user growth within crypto, fintech, and diaspora-focused audiences.
Key Responsibilities
Manage and oversee PTGR AG’s social media platforms including X, Telegram, LinkedIn, TikTok, Instagram, and Web3 community channels
Engage with community members by responding to comments, messages, and discussions promptly and professionally
Build and manage Telegram and Discord communities to ensure active, informed, and positive engagement
Develop and execute community growth strategies targeting crypto users and diaspora markets
Collaborate with marketing and design teams to align messaging, campaigns, and product announcements
Monitor brand mentions and community sentiment across platforms
Identify and engage influencers, ambassadors, and strategic community partners
Organize and manage online events such as AMAs, live sessions, and community campaigns
Track engagement metrics, growth rates, and community performance analytics
Escalate technical, compliance, or sensitive issues to relevant internal teams
Ensure all communication aligns with PTGR AG’s brand voice and regulatory standards
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field
Minimum 2 years of experience managing social media communities, preferably in fintech, crypto, or technology sectors
Strong understanding of Web3 ecosystems and crypto culture
Proven experience managing Telegram or Discord communities
Excellent written communication skills in English
Analytical mindset with the ability to interpret social media metrics
Ability to manage high-volume interactions and handle crisis situations professionally
Experience engaging diaspora communities is an advantage
Preferred Qualifications
Experience in Web3 campaigns
Familiarity with social listening and analytics tools
Experience managing influencer collaborations
Understanding of financial communication compliance standards
Location
Addis Ababa, Ethiopia
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