The Social Media Expert is responsible for executing PTGR’s social media strategy to drive brand awareness, engagement, and growth. This role turns business objectives into high-performing, platform-specific content while maintaining a consistent brand voice and visual identity.
About the Role
You will be responsible for managing PTGR AG’s social media channels, creating compelling content, and ensuring consistent brand messaging. Your work will help position PTGR AG as a trusted leader in digital assets, blockchain consulting, and Web3 innovation.
Key Responsibilities
Develop and manage social media content calendars and campaigns
Create, publish, and optimize content for LinkedIn, Instagram, X, Facebook, Telegram, TikTok, and emerging platforms
Grow and engage online communities through organic strategies and real-time interaction
Monitor trends, platform updates, and competitor activity
Track performance metrics and deliver actionable insights
Collaborate with marketing, design, and product teams to align messaging
Maintain a consistent brand voice, tone, and visual identity
Requirements
Proven experience managing brand or business social media accounts
Strong understanding of platform algorithms and content performance drivers
Knowledge of paid social media campaigns
Excellent copywriting and storytelling skills
Data-driven with hands-on analytics experience
Ability to work independently and manage multiple priorities
Preferred Qualifications
Experience in tech, fintech, blockchain, or digital products
Location
Ethiopia / Addis Ababa
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